Anadolu Efes Sports Club Begins 2018-2019 season with a new modern logo
At the centre of the new logo of Anadolu Efes Sports Club there is a blue arrow that emphasizes the dedication, development and not giving up, and a flaming star to symbolise leadership, ethics, youth club education system and passion. Also, Anadolu Efes Sports Club is written with a dark blue background, year of establishment and a light blue frame are the complementary elements of the logo.
Anadolu Efes Sports Club, with the history of changing the Turkish sports dinamics with the youth club education, social responsibility projects, marketing activity and communication services is taking the most important step of the Club’s history before 2018-19 season.
Anadolu Efes is the club with the most trophies and one of the clubs that has a member in the Turkish Airlines Euroleague Executive Board, and is changing the identity of the club into a modern and more innovative appereance.
Brown&co is an agency that gives design services to world-famous brands and helped Anadolu Efes receive the “Brand of the Year” award in World Branding Awards with the corporate identity design and now they designed the new logo of Anadolu Efes Sports Club. Anadolu Efes Sports Club consolidates the successful history of the club with modernly designed new logo.
Anadolu Efes Sports Club General Director Alper yılmaz quotes that the team is preparing for the 2018 – 2019 season with a new and strong squad and added: “We rendered our logo and corporate identity more coherent and timely as one of the most rooted, most successful and visioned teams of Turkish Basketbol. We would like to move forward our club’s values and the basketball culture that we are proud to be the pioneer of with the power of our new logo and the strength of the solid roots of the club. We would like to collaborate for a purpose while producing the game we enjoy and also we would like to see the basketball fans joining us as well.”
One of the Co-Founders of Brown&co Dave Brown quoted that they have followed an innovative and a modern path and perspective that appeals to the younger generation in the process of the logo design: “As Brown&co, we feel privileged and proud for developing the new corporation ID and logo of Anadolu Efes Sports Club. We have received a detailed brief where the needs were clearly stated. Successful corporate IDs can be developed through detailed and correct briefs."
"We have had a research phase before we begin the design process. We have defined the expectations for the club’s logo in the research process in which more than 40 experts in different fields from 13 stakeholder establishments and Anadolu Efes supporters participated in. Then as Brown&Co we researched global sports trends and rival team analysis. We counted in the principles of Anadolu Efes Sports Club within the designing process. Those principles are being the leader of Turkish Basketball, habit of victory, ethical values, youth club education system and teamwork."
"We designed the new logo counting in all these aspects and so at the centre of the new logo there is a blue arrow that emphasizes the dedication, development and not giving up, and a Flaming Star to symbolise leadership, ethics, youth club education system and passion. Anadolu Efes gives this message to everyone with the new logo: "
" We always try to go forward with determination and never give up. We are Anadolu Efes and we shine!”
Anadolu Efes Sports Club is the first to come to mind for the subjects like raising players and presenting the basketball culture, and the club invites all basketball lovers to the Sinan Erdem Sports Arena for Turkish Airlines EuroLeague and Tahincioğlu Basketball Super League matches that we are the host of.
