In addition to its historic victories on the court, Anadolu Efes has shaped Turkish basketball through its youth development programs and social contributions. The club now welcomes its 50th season with a meaningful transformation. Anadolu Efes crowns its half-century-long success story with the 50th Anniversary Logo, created exclusively for the 2025-2026 season. Designed by 12 Yapım, the logo reflects Anadolu Efes’ vision of carrying its deep-rooted legacy into the future. The design embodies the club’s core values success, passion, and sustainability through a modern visual language.

Anadolu Efes Sports Club General Manager Gökçe Dayı shared his thoughts on the upcoming special season and the new logo “We are celebrating a half-century-long journey filled with victories, unforgettable moments, and the pride of being one big family. This season, we will step onto the court with our 50th Anniversary Logo, which represents both the values we have carried from the past and the victories we have achieved. We will continue to grow this story we have written together again!”

Since 1976, Anadolu Efes has been a pioneer in the development of basketball, continuing not only as a club but also as a basketball institution expanding its unique legacy and striving for new achievements.